Strategic Research addresses strategically oriented client goals such as competitive benchmarking or market entry. Research contents utilize all of the official and open-sourced data from Quick Reports, other open sources and various kinds of field research. As a rule, we are using combined approaches with deep and complex cross-analysis of results both desk and field researches. Cross-analysis of few sources allows getting more deep details and increasing accuracy of results.
Direct INFO can provide to Client following field research types for both B2B and B2C targets:.
- Face-to-face interviews
- Phone interviews
- Internet-polling
- In-depth interviews
- Focus-groups
- Monitoring of POS by personal visit or by phone
The knowledge and experience of Project Managers plays an additional role and allows exactly supply the needs of each Client.
There are two general categories of Strategic Research: 1) Industry Research and 2) Corporate Research.